E TU CHE NE SAI?
(WHAT DO YOU KNOW ABOUT IT?)
D&I Pride 2022 campaign – ATM Milan Public Transport Company
A D&I campaign developed together with the LGBTQIA+ community
Together with Arcigay, we identified the 10 main questions about the LGBTQIA+ population that people never seem to know how to answer, starting with the meaning of the acronym itself. All media channels converged on the website www.etuchenesai.it, where people could read the answers to those questions.
A rainbow tram that became an international symbol of inclusion for the city of Milan
As part of this campaign, we created the rainbow tram, originally designed to promote the campaign and quickly become a symbol of the city of Milan, featured on travel guides and international websites.
CHALLENGE:
ATM had never communicated values beyond its services.
CREATIVE PLATFORM:
ATM is a service for everyone, and its role is not to take sides, but to inform people so they can form their own opinion.
MEDIA:
Print / OOH / Digital / Social / Influencer / Radio
