CHALLENGE:

Make the value of transformation immediately clear (changing a piece of furniture’s appearance without replacing it), while building attention and visibility during Milan Design Week.

CREATIVE PLATFORM:

Create a manifesto celebrating change as a lifestyle, made tangible through the interchangeable panels of To Be Milano furniture and told through a widespread presence across the city and an immersive journey during Fuorisalone 2024.

MEDIA:

Events / Video / Digital / Social / In-store /