THE CREATIVE SIDE OF YOUR BRAND VALUES
Neon is a creative agency specializing in communicating brand values.
We develop strategies, campaigns, and projects designed to convey their authenticity and tell the story of brands, products, services, and initiatives.
SERIOUS BUT NOT SERIOUSLY.
TRUST
We know that, for our clients, we deal with issues that are sensitive to their business and reputation.
For this reason, we study every topic carefully, always ensure highly senior-level dialogue, and weigh every single word that is written.
CREATIVITY DRIVEN
Even more than product communication, topics such as ESG, D&I, and corporate communication need to be handled in a brilliant, original way.
Creativity is the language that allows a message to be heard and understood by its target audience.
FOCUS ON PROJECTS
We support clients not only in communication, but also in conceiving and developing projects and initiatives that engage and activate their stakeholders.
MEDIA AGNOSTIC
Paid Media, Earned Media, Owned Media: no medium is inherently better than another. It all depends on the objectives of each brief and on the stakeholders to be reached.
ESG / CSR VOCATION
Corporate social responsibility is our natural territory for expressing our expertise.
Whether it is launching a product that reduces environmental impact, creating a campaign for the general public around the values of diversity, or communicating a governance initiative internally, we are the right partner.
Our team stands out for the seniority it has gained in international settings and across different areas of communication.
Il nostro team si distingue per la seniority acquisita in contesti internazionali e in ambiti differenti della comunicazione.
KEY PEOPLE
Nicolò Michetti
CEO
Main experience:
- Board Member at Hill & Knowlton (WPP)
- CEO at Digital PR (WPP) – Milan, Rome, Madrid
- Adjunct Professor at Università Cattolica del Sacro Cuore
Giacomo Pietrogrande
STRATEGY DIRECTOR
Main experience:
- Digital Specialist at SAS
- Digital Client Director at Red Cell (WPP)
- Digital Planner at VML (WPP)
- Digital Planner at True Company
