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Positioning and identity review – Yarpa

CHALLENGE:

Make it clearer who Yarpa is and what it does by aligning tone of voice, messaging, and image with a structure suited to a sector where trust and authority are crucial.

CREATIVE IDEA:

A clearer positioning and more readable storytelling, along with a rationalized brand identity translated into ready-to-use templates and tools.

MEDIA:

Brand identity / Presentations / Brochures / Web

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