We are all on the same branch

Urban regeneration – Personal branding – Cristian Trio (Dyanema)

CHALLENGE:

Position Cristian Trio, builder and CEO of Dyanema, as a driver of initiatives that produce concrete results for the community.

 

CREATIVE PLATFORM:

Involve the established artist PAO in customizing an Aler building in Milan, in an area recently regenerated after a past in which it was known for drug dealing.

 

MEDIA:

Street art / PR / Media relations

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