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Product campaign localization – Servier

Creative localization and adaptation of Daflon campaigns for the Italian market.

CHALLENGE:

Transfer the effectiveness of international commercials into the Italian context.

CREATIVE IDEA:

Adapt claims, copy, and visuals to preserve the tone, immediacy, and memorability of the message, while respecting regulatory constraints and the cultural specificities of the market.

MEDIA:

TV / OTT / Web

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