Doing Good Has Never Been So Easy

Creative concept, storytelling, and materials – La Conca Social Bar

CHALLENGE:

Explain the project’s dual nature: all bar profits fund inclusive, solidarity-based activities for girls and boys with disabilities, while inviting people to support the project.

CREATIVE IDEA:

Use the symbol of playing cards and the dual nature of face cards to represent the project’s two souls, built around the payoff:
“The better you feel, the better others feel.”

MEDIA:

Brand / BTL / Merchandising / Digital

Doing Good Has Never Been So Easy

Creative concept, storytelling, and materials – La Conca Social Bar

CHALLENGE:

CREATIVE IDEA:

MEDIA:

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