Di Mano in mano

Integrated communication and campaign development — Di Mano in Mano

CHALLENGE:

To strengthen the brand positioning and turn a vast, constantly changing assortment into clear, consistent, action-oriented messages.

CREATIVE IDEA:

Creative formats that put objects, people, and initiatives at the centre, alternating storytelling and calls to action to drive traffic, community engagement, and conversion across stores, promotions, events, and social channels.

MEDIA:

BTL / In-store / Social / Influencer / Events

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