JOB TOUR

Recruitment events and campaign – ATM Milan Public Trasnsport Company

CHALLENGE:

Increase the number of applications to become ATM drivers.

CREATIVE IDEA:

Bringing recruitment to the places where potential candidates could truly be reached: shopping malls, to meet a broad and interested audience directly and turn communication into a concrete opportunity to apply.

MEDIA:

Shopping malls / OOH / Digital / Social

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