BRINGING A PROBLEM TO LIGHT IS THE BEST WAY TO FACE IT

Prostate cancer disease awareness campaign – Janssen Oncology

Integrated multi-platform campaign

Billboards
Metro station domination in Milan, Rome, and Naples
Trams
Social media
Digital display

Influencer activation and custom bus shelter

A pool of influencers interacted with a customized bus shelter, becoming part of the campaign.

CHALLENGE:

Create a campaign for prostate cancer prevention.

CREATIVE PLATFORM:

Men, more than women, tend to hide problems instead of bringing them to light.

MEDIA:

Print / OOH / Digital / Social / Influencer / Radio

Next Project

Life Enhanced