MARE
Brand identity and communication system - CGM CompuGroup Medical
Identity and comunication
Definition of the conceptual and visual identity, along with the narrative, for the future research and technological innovation hub dedicated to people’s health that will be built in Venice.
CHALLENGE:
Design a communication language capable of blending Venice’s heritage with the innovative ambition and uniqueness of the project. A narrative able to speak to the scientific community, investors, institutions, and citizens.
CREATIVE PLATFORM:
M.A.R.E. is an acronym that recalls the identity of Venice and, at the same time, opens up an imaginary world connected to health.
MEDIA:
Brand Identity / BTL / Digital / Presentations / Video / Installation / Web
